CourseIntroduction to Web Analytics Using Google Analytics

Introduction to Web Analytics - Google Analytics Version
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Introduction to Web Analytics teaches the fundamentals of web analytics and how to interpret data.

  • Length: 2 ½ hours
  • 6 Modules
  • Available in free preview (*)

Unit 1: Getting Started

  • An Introduction to Web Analytics
  • A Brief History of Web Analytics*

Unit 2: All About Metrics

  • Introduction to Metrics
  • Page-Level Metrics
  • Session-Level Metrics
  • Visitor-Level Metrics

Unit 3: Understanding Reports

  • Audience Reports
  • Behavior Reports
  • Acquisition Reports
  • Goals reports
  • Ecommerce Reports
  • Review

Unit 4: Goals & Conversions

  • Goals, Funnels and Conversions
  • Setting up a Goal in Google Analytics
  • Micro Conversions and Macro Conversions

Unit 5: Inbound Marketing

  • Inbound Marketing Measurement
  • Tracking Inbound Campaigns
  • Tracking Other Campaigns

Unit 6: Segmentation

  • Understanding Segmentation*
  • Using Advanced Segments
  • Creating Advanced Segments
  • Segmentation Best Practices

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